Objective

 

Rebranding a dead, dying, or defunct brand based on research, changing the VI design and deliverables while keeping the brand's original soul and mission.

 

Strategy

 

I chose VIBE as my brand, and rebranded it with the soul "VOICE", VIBE is not only a HIP-HOP music magazine anymore, it is a cultural icon of the voice of American Minority Artists.

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​More Info

our-voice.online